Total Quality Management refers to the efforts made by an organisation to create a culture that supports the idea of continuously improving every aspect of the organisation’s operations in order to enhance their ability to deliver products of high quality (Baird. K, Jia Hu. K, Reeve. R). As such, to achieve this goal of continuous improvement requires employee input, customer feedback and a clear direction for the business by top management, which has been successfully illustrated by companies who strive to become market leaders.